Saturday, August 26, 2006

SEO Elite Review

Ever wondered how your competitors' websites rank higher than you on the search engines? Have you any idea how much this powerful "inside" information could mean to your own site? At last, this is now possible with this brand-new SEO software "SEO Elite 3.2" created by Brad Callen. Since downloading our copy of this seo software, we couldn't help but review it, for it has been an immense help in various SEO campaigns. Now discover what SEO Elite can do for you. We discovered that SEO Elite 3.2 is an absolute must for anyone who is actively promoting their websites on the search engines, or for those that want to get started. SEO Elite will definitely save you many hours a week and will help make you become a better search engine marketeer. We give SEO software our highest recommendation and award it 10/10. Read our review where we analyse on of the top websites ranking on Number 1 on google.co.uk for the popular search term "weight loss." Also more information can be found at the SEO Elite Homepage SeoElite Home Page SeoElite Review

Tuesday, August 22, 2006

Nominet's DRS Rules against "domainers"

Or maybe this posting should be entitled: "Registering Domain Names typo's for Fun and Profit" The Royal Bank of Scotland Group Plc in four recent DRS cases seems to have won three out of four typo disputes revolving around its www.privilege.co.uk domain: Privalege.co.uk - http://www.nominet.org.uk/disputes/drs/decisions/?contentId=2621 Privilige.co.uk - http://www.nominet.org.uk/disputes/drs/decisions/?contentId=3243 Privelage.co.uk - http://www.nominet.org.uk/disputes/drs/decisions/?contentId=3236 Privalige.co.uk - http://www.nominet.org.uk/disputes/drs/decisions/?contentId=3173 With Privalige.co.uk there is an appeal pending by RBS. The DRS ruled "no transfer" as it felt the bank hadnot adequately proved its case. The DRS is Nominets internal but independent review procedure for resolving disputes involving the UK domain space. There has been some criticisms of the workings of the DRS due to it appearing to favour large corporations attempting to enforce their trademarks and brands into the domain name space, even in the case of so called "dictionary word" or "generic" domains. For instance bounce.co.uk. However some DRS cases go almost by default, with the registrants failing to prepare or respond, when faced with opponents who have substantial and professional legal representation. In this event, the DRS experts attempt to look into the movitation behind the registration. With many of these disputes the Complainants usually successfully argue that the domain names at issue are only registered by "domainers" or professional registrants, to capitalise on any traffic generated as a result of the heavy brand promotion. Quite often the domainer will point these domains at PPC sites to collect advertising revenue. In one of the above decisions the Royal Bank of Scotland argued the registrations were "abusive" in that the domains were targeted towards Internet users, who while seeking access to RBC websites selling insurance products, had made " slight errors.." in their navigation. The problem with this it is circular and flies in the face of economics and to some extent the competition or the "enterprising spirit." Some argue that domainers are merely filling in the gaps in the domain space. For example when you usually make a typo error in entering a domain name into your browser you usually get a DNS error. But in these recent DRS cases the Internet Users were directed to sites with Pay Per Click links to car insurance firms bidding the most for "top spots." To some it's hard to see the economic harm, because the user might actually get a cheaper deal on his car insurance, and the domainer earns a commission for his enterprise. The root problem is that the domainer model is not fully understood and many in the industry regard it as improper and abusing the rights of other registrants who also hold valuable brands and trademarks. These cases also ought to be seen in perspective. Most people in fact search for the "thing" rather than the "brand." Last July on the Overture network (Yahoo Search Marketing) there were over 3 Million searches for the search term "car insurance." In contrast there were just under 7,000 for the term "privilage" and the mispellings are obviously substantially less than this. The problem for Professional domain registrants or "domainers" as they are called is that are looking for natural "type in" traffic. Quite often they don't know if a domain name is going to attract this type through traffic until it is registered. This is not a huge risk however because Domain Names are extremely cheap relative to Pay Per Click earnings. However some domainers will quite often attempt to predict the "popularity" of a domain by ascertaining its "OV" or Overture rating. The OV rating is the number of times people enter that domain into the Overture search engine network in a month. So for example "privilege.co.uk" has an OV rating of 163 for July, however the mispelling "privilage.co.uk" has an OV of just 47. This has to be contrasted with say carinsurance.co.uk which has a massive Overture rating of 665. It is therefore mildly entertaining that expensive capucinno drinking lawyers get dragged into these relatively trivial domain name disputes. They must be thinking "we should have done better at law school." One also wonders why large organisations spend significant sums of money on legal fees, contesting these minor domain cases, rather than diverting resources to acquire quality, high traffic domain names at market prices. Any Overture Tool results need to be interpreted with caution and can be unreliable. Overture is owned by Yahoo and the results are generated by the search strings people put into the Yahoo Toolbar. Keyword Assistant (Overture Tool): http://inventory.uk.overture.com/ Here is a third party Overture Checker: http://www.quickwhois.co.uk/overture.php

Saturday, August 19, 2006

New Support Wiki added

Weycrest have added a new support wiki. This will be the place to gain and share your knowledge. Weycrest Wiki is a support documentation portal, knowledge base, and collaboration tool. We'd like it to develop into something more (but what this 'more' is we don't know [yet]. We realised that once you have registered a domain name, ordered a web hosting account and added your content, what do you do to actually get visitors? Well many webmasters use web submission software or manually submit to the major search engines. However we don't think this is the best solution as this can often takes months to take effect, so we have added a section in the support wiki to help people give their sites a boost and achieve results and hits more quickly. Firstly we created an article on how to monetize your blog. This was followed by an article on submitting your site to paid and free directories. Currently there is an article in production showing you to use blog and ping techniques to get your site "deep crawled" more quickly. There is also a section on website development, but this is a bit empty at the moment, but will eventually include howto's on how to install a forum in your Weycrest webspace for example. More information and articles can be found at wiki.weycrest.co.uk

Why "Free" Web Hosting is Bad for Business

One of the UK's largest web hosts recently conducted a study claiming that small business may actually be harmed by using free web hosting and were failing to consider the hidden costs of using free web hosts. Some of the reasons cited for avoiding free web hosts were: 1. Unreliable services and networks. 2. Limited Bandwidth Slowing Performance 3. Very limited bandwidth allowances resulting extra payments to keep the website online. 4. No backups or support 5. No space for secure ordering facilities (SSL) 6. Little or no scripting features (such as PHP, CGI etc) required for shopping carts or blogs 7. Distracting adverts which slow site performance and ruin the image of the hosted site. There are also more subtle problems attached to free web hosting. Even if the free web host appears to be located in the UK, they may well operate their servers overseas. Your site might be hosted anywhere. The US, Germany, Eastern Europe or even the Far East where data centre costs, staff and transit connections are much lower than Great Britain. So if there is a problem with the server or network, the free web host may have difficulty responding to the issues due to communications or language problems with the remote datacentre. UK customers will also experience slower loading times from a "UK targeted" website hosted on an overseas server. Additionally UK businesses using the services of an overseas free web host may be a disadvantage to their competitors who are paying UK based web hosting in getting respectable search engine placings on say google.co.uk because their "IP address" will be registered abroad. Websites hosted on free services are likely to be distrusted by search engines due to what is know in the SEO business as the "bad neighbourhood" algorithm. Many free hosting services can be completely overwhelmed by such "bad neighbours" such as spam blogs, "pr0n" or illegal "war3z"sites that tend to frequent free web hosting services. It also not unknown for free web hosts to completely disappear taking your traffic and business with them. But due to massive competiton in the web hosting industry, its never been cheaper to get quality paid for web hosting with a free domain name. Weycrest's servers are based in the UK, and support is entirely UK based. Weycrest hosting plans also feature "once click" applications of blog software, content management systems, photo galleries and shopping carts. But! If your mind is made up and you are set on a choosing a free web host and you really, really don't want to pay for web hosting, Weycrest offer some words of advice: 1. Always use your own domain name. There really is no excuse for not having your own domain name. Weycrest domains start from £5.98 ex VAT for UK domains (registered for two years with Nominet, and just short of a tenner for .com, net or .org. You can actually register US or global domains names for a lot longer than a year. Try and register them for as long as you can afford which reduces the risk of you missing the renewal reminders. Also there is evidence to suggest that Google "respects" websites using domains that are registered for longer periods. 2. Then use Weycrest's free forwarding service to point your domain at your "free web space." Why you might ask? Two good reasons. Your free web host is bound to give you a really poor URL which shouts to the world that you haven't paid for the hosting. It will resemble something like http://yourwebsite.some-free-host.com. This looks really bad from an image point of view and is promoting their services, not yours! Instead, choose Weycrest's advanced frame forwarding option which is free with domain registration and your domain name will always stay in the address bar and hide the "bad" free address. The second (important) reason is to insure against your free web host doing a vanishing act. If they disappeared overnight, or were down for an extended period, all you would need to do is login to the Weycrest control panel and point your domain to some other space that you had obtained elsewhere. This leads us on to the final point: 3. Always, always keep a backup of your web site. Imagine if you lost all your web content overnight? Or worse, having to fight to retrieve your website if they suddenly turned hostile over say excess bandwidth fees. Never, rely on a free web hosts for backups. With a recent backup you can back in business with a new host within minutes. Finally, always bear in that with a free web host, you are not the customer. Its the advertisers that provide them with their income. More information on Weycrest Web Hosting can be found at http://www.weycrest.co.uk

Tuesday, August 15, 2006

Student uses web site to clear debts

Brighton student Simon Dance, 22, has setup a website called clearstudentdebt.co.uk. This has already generated a lot of publicity and was covered by BBC London News and reported in the Sunday Press Simon's website contains web links and logo's of major banks and credit cards. Simon earns money by people visiting the site, signing up and earning a commission. It's quite a shrewd move because commissions on credit cards, finance and loans can be a "nice little earner." There is nothing particularly new in this. There are many professional internet merchants who make a substantial internet income by "monetizing" their websites. Another popular method is to include Google Adsense advertising on your site as well as earn commissions from affiliate links programs. Interestingly the "spin" on this is because its helping a student survive through college. The BBC reports the average student debt amounts to £13,252 Simon mentions that he had quite a bit of help from friends to help code the site. Well we show you how for free, even if you know very little about web design. You could setup something very similar with a cheap web hosting account from Weycrest which includes a free domain name. Then use our application vault to install Joomla or Mambo content management system, or failing that B2Evolution. One of Simons friends setup the commercial deals to make the site pay, but you can become an internet merchant by signing up with the following affiliate networks: http://www.tradedoubler.com http://www.commissionjunction.com/ The merchant usually has a review procedure to ensure your site is suitable, so will require a basic web site and a domain name to start. For example many merchants would be reluctant to allow their products to be advertised on say an adult site. At first, we suggest signing as affiliate for something you already like or know about. Like holidaying in Spain? Well write a review of your experiences and embed it with relevant travel links. If you are a keen photographer, write a review or recommendations on the latest digital cameras on the market. Many leading high street brands like Jessops, have had affiliate schemes operating for some time. Commissions rates vary depending on the market or product, but can be quite high for some items. For example on one scheme we know of, you can earn up to £30 for every broadband customer you introduce. With certain types with internet marketing, such as Adwords and PPC (Pay Per Click) its not neccessary to even have a website or your own domain name at all. Often the affiliate network will often supply their affiliates with a special code embedded into the URL , so that any" click through traffic" you direct to the merchants site, earns you, the affiliate an income if a transaction is successful. We highly recommend an ebook which describes in detail, the different marketing strategies, which you can setup from home, with little cash, just working a few hours a day at a computer. One is called Google Cash written by Chris Carpenter. This is self help guide for complete newbies, on how to make money by promoting different affiliate programs, by buying keywords or keyphrases on various pay per click search engines, such as Google AdWords, Overture and Miva. Also below is a forum discussing UK Affiliate Offers that you might find useful in your quest for high earning affiliate promotions. http://www.a4uforum.co.uk So All you need now is some free publicity to generate some traffic to your affiliate site! We think Simon is missing a trick however. He should add a daily blog to his site to let everyone know how he gets on and to record his television and press interviews. Similar to Alex Tews http://www.milliondollarhomepage.com/blog.php